Your Martech

    Subscribe to Updates

    Get the latest creative news from FooBar about art, design and business.

    What's Hot

    Smartly.io CEO Drives Company Momentum Towards The Next Generation of AdTech with The Smartly Digital Advertising Platform

    March 21, 2023

    GumGum Announces Industry’s First 100% Brand Safe Ad Exchange

    March 20, 2023

    Twitter launches new ‘Unskippable’ video marketing series

    March 17, 2023
    Facebook Twitter Instagram
    Your Martech
    • Marketing
    Your Martech
    Home»Marketing»Zoomd’s Albert AI, Creative Optimization Technology Generates 800% Return on Ad Spend
    Marketing

    Zoomd’s Albert AI, Creative Optimization Technology Generates 800% Return on Ad Spend

    yourmartechBy yourmartechJanuary 27, 2023Updated:January 27, 2023No Comments2 Mins Read
    Facebook Twitter Pinterest LinkedIn Tumblr WhatsApp VKontakte Email
    Share
    Facebook Twitter LinkedIn Pinterest Email

    Albert AI technology, owned by Zoomd, provides genuine creative optimization based on real-time creative performance across goods, advertising, campaigns, and market segments, as opposed to creative ad optimization subject to user biases such as preferences for strong headlines, graphics, colors, and so on.

    Despite recent advancements in technologies such as Chat GPT-4, ad production is likely to be the last aspect of marketing to benefit from AI-powered technology. Because of the subjectivity used by individuals when optimizing commercials, ad creative optimization is now well-suited for AI technology.

    An e-commerce company hired Albert AI with the goal of increasing return on ad spend (ROAS) by 500%, which Albert’s team believed was achievable. Instead, a few months after the onboarding process was completed, Albert’s ROAS increased by 800%. In subsequent years, the same e-commerce business, now in its fourth year of working with Albert, is still achieving gains in ROAS between 10 and 20%

    lbert optimized the ad creative for this e-commerce firm by developing the best-performing advertisements for each target category and ad platform/channel. In addition, its technology makes the most excellent ad possible by picking the finest photos, colors, fonts, and texts to provide the most cost-effective results for the target demographic. Finally, Albert’s system was able to decide when to refresh and then modify ads to maximize ROAS.

    The technology employs AI to generate advertisements that improve campaign performance, including keyword, platform, audience, and device selection and bidding, as well as creative optimization spanning search, display, social, and cross-channel.

    About Zoomd

    Zoomd, founded in 2012, provides publishers with a site search engine and marketers with a mobile app user-acquisition platform integrated with the vast majority of global digital media. The software integrates over 600 media sources into a single interface. In addition, it provides marketers with a user acquisition control center to manage all new customer acquisition efforts on a single platform. By merging numerous media sources into a single platform, marketers save considerable resources that would otherwise be spent integrating data sources, boosting data collection and insights while limiting the resources used on the task. Zoomd is also a performance-based platform, allowing advertisers to reach the right target audiences by using an algorithm based on the goals and objectives of the advertisers.

    Share. Facebook Twitter Pinterest LinkedIn Tumblr WhatsApp Email
    Previous ArticleClinch’s Flight Control Integrates with Figma for Dynamic Ad Creation
    Next Article Women’s Indian Premier League: Corporates, Advertisers Splurge Over Rs 5000 Crores On WIPL Rights Despite Iffy Audience Economics
    yourmartech
    • Website

    Related Posts

    Smartly.io CEO Drives Company Momentum Towards The Next Generation of AdTech with The Smartly Digital Advertising Platform

    March 21, 2023

    GumGum Announces Industry’s First 100% Brand Safe Ad Exchange

    March 20, 2023

    Twitter launches new ‘Unskippable’ video marketing series

    March 17, 2023

    How To Calculate The ROI Of SEO For Your Marketing Strategy

    March 16, 2023

    Leave A Reply Cancel Reply

    Our Picks
    Don't Miss
    Marketing

    Smartly.io CEO Drives Company Momentum Towards The Next Generation of AdTech with The Smartly Digital Advertising Platform

    By yourmartechMarch 21, 20230

    Smartly.io, one of the world’s largest SaaS digital advertising platforms, today announces significant company advancements,…

    GumGum Announces Industry’s First 100% Brand Safe Ad Exchange

    March 20, 2023

    Twitter launches new ‘Unskippable’ video marketing series

    March 17, 2023

    How To Calculate The ROI Of SEO For Your Marketing Strategy

    March 16, 2023
    About Us
    About Us

    We provide a wide range of customized, integrated B2B and B2C digital marketing services solutions that are ideal for your business.

    We're accepting new partnerships right now.

    Email Us: info@yourmartech.com
    Contact: +1-530-518-1420

    Our Brands
    • Your HRtech
    • Your Fintech
    • Your Revenue
    • Your Biotech
    • Your Infotech
    • Your POStech
    • Your Healthtech
    Subscribe Now
    Loading
    LinkedIn
    • Privacy Policy
    © 2022 Vigarbiz Inc. Designed by Vigarbiz Media

    Type above and press Enter to search. Press Esc to cancel.