Albert AI technology, owned by Zoomd, provides genuine creative optimization based on real-time creative performance across goods, advertising, campaigns, and market segments, as opposed to creative ad optimization subject to user biases such as preferences for strong headlines, graphics, colors, and so on.
Despite recent advancements in technologies such as Chat GPT-4, ad production is likely to be the last aspect of marketing to benefit from AI-powered technology. Because of the subjectivity used by individuals when optimizing commercials, ad creative optimization is now well-suited for AI technology.
An e-commerce company hired Albert AI with the goal of increasing return on ad spend (ROAS) by 500%, which Albert’s team believed was achievable. Instead, a few months after the onboarding process was completed, Albert’s ROAS increased by 800%. In subsequent years, the same e-commerce business, now in its fourth year of working with Albert, is still achieving gains in ROAS between 10 and 20%
lbert optimized the ad creative for this e-commerce firm by developing the best-performing advertisements for each target category and ad platform/channel. In addition, its technology makes the most excellent ad possible by picking the finest photos, colors, fonts, and texts to provide the most cost-effective results for the target demographic. Finally, Albert’s system was able to decide when to refresh and then modify ads to maximize ROAS.
The technology employs AI to generate advertisements that improve campaign performance, including keyword, platform, audience, and device selection and bidding, as well as creative optimization spanning search, display, social, and cross-channel.
Zoomd, founded in 2012, provides publishers with a site search engine and marketers with a mobile app user-acquisition platform integrated with the vast majority of global digital media. The software integrates over 600 media sources into a single interface. In addition, it provides marketers with a user acquisition control center to manage all new customer acquisition efforts on a single platform. By merging numerous media sources into a single platform, marketers save considerable resources that would otherwise be spent integrating data sources, boosting data collection and insights while limiting the resources used on the task. Zoomd is also a performance-based platform, allowing advertisers to reach the right target audiences by using an algorithm based on the goals and objectives of the advertisers.
