The Marketing Week awards were announced last night in a spectacular ceremony, with Wickes, Aldi, Starling Bank, Heinz, and CALM among the notable winners at the event, which was sponsored by Ozone.
Wickes won the prestigious Grand Prix award for its constant customer attention. The home improvement shop is eager to benefit on consumers’ heightened interest in DIY during the lockdown, and the debut of its proprietary machine learning tool, Mission Stimulus, has resulted in £7 million in revenue in only six months.
Wickes won the coveted Grand Prix award, which is sponsored by Uber for business, as well as the awards for retail and e-commerce and the greatest use of segmentation, making it the night’s most awarded brand.
Aldi earned the Brand of the Year award.
Aldi was yet another major winner, receiving the coveted Brand of the Year accolade, which was determined by votes from team of experts as well as a public poll. The company recently won a social media award for its campaign based on prominent fashion companies to promote the introduction of its clothes line.
Margaret Jobling of NatWest was selected Marketer of the Year.
At the same time, NatWest Group CMO Margaret Jobling was named Marketer of the Year, a category sponsored by Tag. She was chosen from a list of the top 100 marketers in Marketing Week’s Top 100, sponsored by Tag. Jobling was in charge of conducting a significant brand evaluation following a study of the bank’s performance over the previous five years before launching NatWest’s ‘Tomorrow Begins Today’ brand platform. It was not only responsible for promoting client reevaluation, but it also helped to position the bank among staff.
CALM, a mental health organisation, received two awards: Best Use of Small Budget and Health and Life Sciences for its ‘The Invisible Opponent’ campaign. The advertisement depicts Tyson Fury’s 2018 battle with Deontay Wilder, but there is a last image out of all the pictures that depicts Fury battling an apparently unseen opponent.
Starling Bank received two awards: one for excellent customer experience (investment in customer service contributes to the bank registering a new customer every 39 seconds) and one for B2B for the ‘Set Your Business Free’ campaign, which helped it increase its market share from 6.3% to 7.5%, open 61,511 new B2B accounts, and grow 15% from Q4 2021 to Q1 2022.
Heinz also received honours for consumer products, public relations, and brand storytelling for their campaign to promote the Big Christmas Dinner.
Other noteworthy wins include last year’s KFC brand, which was rewarded for great long-term brand building; The Sky, which received the best use of influence; Virgin Group and created by Dyslexia for branding objectives; HSBC for diversity and inclusion in marketing; and Castle Green Homes, which got the Digital Transformation Award.
Russell Parsons, editor-in-chief of Marketing Week, says:
“The Marketing Week Awards are indicative of the best of the marketing industry. Examples of the innovation, creativity and the ability of marketing and marketers to transform. Despite all the challenges faced, the awards demonstrate the depth of talent marketing can boast.
“It was a record year for the Marketing Week Awards, but the standard was higher than ever before. All winning brands, people and agencies should therefore feel proud of their achievements.”
Source – Marketing Week