Part of any successful business is a successful digital marketing strategy.
Creating a strategy is one thing, but the execution is just as important, if not more.But with the digital landscape changing every day, where’s the best place to start creating and optimizing your strategy? Read on to learn how to create a successful digital marketing strategy for your brand.
What Is A Digital Marketing Strategy?
Inevitably, digital must become the pillar of your overall marketing strategy.
With an average of 12 touchpoints and two months for a customer to convert from awareness to sale, many of those touchpoints will be digital. While there’s not one clear-cut definition of what a digital marketing strategy is, it can be summarized as the following: A digital marketing strategy is part of a larger business plan that outlines how to reach its overarching business goals using digital channels.
As part of a digital marketing strategy, specific channels are identified to target the company’s ideal customers and lead them toward conversion. These channels can include (but are not limited to): Identifying channels is just one part of the digital marketing strategy. The second necessary key piece is consistent and relevant messaging to the target audience.
Digital Strategy Vs. Tactics
Many brands tend to confuse strategies and tactics and end up blending them together.
While both are essential elements of a marketing plan, strategy and tactics have different definitions and serve different purposes. As mentioned above, a strategy is part of a larger business plan to help brands reach overarching company goals.Conversely, tactics are planned actions to achieve a greater marketing strategy.
