Volta, a media company, has recently joined Ad Net Zero as a founding partner for the new Ad Net Zero USA chapter. This membership represents its goal of decarbonizing digital media through its digital out-of-home (DOOH) media network, assisting advertising leaders in driving sales with fewer carbon emissions.
Volta leverages its media networks through Ad Net Zero’s “Action 5” plan to improve long-term consumer behavior. This plan includes reducing emissions from business operations, planning and purchasing media, creating advertisements, awarding prizes, and holding events. Ad Net Zero is an international organization that provides decarbonization solutions to the advertising industry while also increasing consumer reach for sustainable products and services via marketing agencies. The organization is supported by many advertisers, commercial media owners, production companies, and marketing agencies. which has global members like IPG, Google, Meta, Omnicom, Havas, Reckitt, Unilever, Pubmatic, Sky, WPP, and Meta.
Chief Commercial Officer at Volta Brandt Hastings said, “Volta offers advertisers the opportunity to reach highly valuable audiences and measurably drive sales while directly supporting emissions-free, electric miles.” He added, “As a founding member of Ad Net Zero’s USA chapter, Volta is proud to lead the industry by furthering our efforts to decarbonize our media supply chain and using our network to accelerate a sustainable future for all. Director of Ad Net Zero’s USA Chapter, John Osborn, said, “In 2022, the US media industry woke up to its emissions responsibilities.
This year, the industry must start decarbonizing its operations and getting closer to net zero emissions.” He added, “I have long admired Volta’s leading role in sustainable media, and we are honored they have joined Ad Net Zero’s USA chapter as a founding member.”
