, Viamedia, a major independent cross-media local advertising company, has announced significant growth in its managed services of inventory, operational execution, and advanced advertising to its clients with its robust full-stack advertising platform.
It offers Multichannel Video Programming Distribution (MVPD) options for in-home sales, managing backend operations like technical integration, video encoding, sales automation, billing services, order management, financial reporting, and ad insertion, as well as increasing local, national, and political services’ sales with direct response.
It saves costs and increases monetization on advertising solutions for cable, telecommunication, OTT, or premium video providers, reducing employee costs, ad sales complications, and cross-channel marketing. In addition, it can include and exclude all technology requirements for advertising with its operational management software and Network Operations Center (NOC), which serves all markets.
Telecommunications Product Manager of Frankfort Plant Board, Harvey Couch, said, “Partnering with Viamedia has allowed us to maximize the efficiency of all operations so we can focus on providing our community with the best services and customer support.” With Viamedia’s advertising technology, we can maximize all revenue streams and easily scale our business moving forward without worrying about additional manpower. It truly is a win-win situation.
Dave Solomon, president and CEO of Viamedia, said, This past year was a remarkable period for strengthening Viamedia’s existing partnerships and establishing new ones, truly illustrating how our technical and operational capabilities can integrate with any provider’s existing infrastructure.” He added, “Managed services fill the gaps for our clients that don’t have the staff or expertise required to own their regional or local media strategy and execute it fully.