Upwave, the industry-leading analytics platform for brand advertising, has announced a strategic partnership with Tremor Video, a DSP within Tremor International’s end-to-end technology platform that enables advertisers to deliver impactful brand stories across all screens by leveraging innovative video technology. Through this partnership, Tremor Video gets access to Upwave’s brand outcomes measuring capabilities, real-time brand analytics dashboards with optimization recommendations, and audience verification tools.
Utilizing Upwave’s automated technology capabilities, particularly the new automated discrepancy detection (ADD) capability, Tremor Video has effectively monitored and maximized brand advertising across its campaigns. This tool provides on-demand access to Tremor Video’s QAing tags to confirm that they measure as intended. In addition, ADD reports are routinely updated and reveal difficulties and accomplishments quickly and effectively.
Chris Kelly, CEO of Upwave, said, “Slow detection of tag issues is an industry-wide issue and leads to inaccurate measurement.” Advertisers want proof that their measurement is precise and error-free. He added, “Helping customers do so in an efficient, software-first manner was imperative to us at Upwave.”
Tremor Video has used Upwave’s automated discrepancy detection to boost operational efficiency and minimize complications for an anticipated 100 campaigns in 2022 and expects continuing usage in 2023 to deliver further advantages