The Trade Desk, a global pioneer in advertising technology, has launched Galileo, a new approach for activating advertiser first-party data. Advertisers are looking for the most secure way to activate their valuable customer data in order to optimize media buys across all digital media while precisely evaluating performance and business outcomes.
Several major corporations spend years cultivating deep connections with their most devoted customers, gaining unique and critical insights about their target audiences. Galileo enables marketers to access this data while maintaining privacy in order to find new clients with similar characteristics. Furthermore, Galileo is compatible with modern cross-channel identity solutions, such as Unified ID 2.0 (UID2), which the majority of The Trade Desk’s data and publishing partners have adopted.
We are at a tipping point for the open internet, The infrastructure of the internet is embracing new identity solutions built for today’s digital media consumption across different devices and apps, such as Unified ID 2.0. In doing so, they are creating the richest identity ecosystem we’ve ever experienced, and one that aims to put consumer privacy at the forefront. With Galileo, we will help the world’s major advertisers take advantage of this by unleashing the value of their most valuable customer data.”
Samantha Jacobson, Chief Strategy Officer, The Trade Desk
Galileo enables advertisers to enroll and activate their first-party data instantly. It encompasses:
Seamless and direct onboarding interfaces with all major customer data platforms (CDPs), customer relationship management (CRM), and other data and clean room providers, enabling marketers to begin matching audiences with UID2 instantly
Audience matching across all publishers, devices, platforms, and channels, including CTV, resulting in an actual omnichannel identity environment
Objective measurement and reporting of advertising performance and identity matching
About The Trade Desk
The Trade Desk™ is a technological firm that entitles ad buyers. Ad buyers may manage, create, and optimize digital advertising campaigns across ad formats and devices using its self-service, cloud-based platform. Integrations with major data, inventory, and publisher partners offer maximum reach and decision-making capabilities, while enterprise APIs allow for customized development on top of the platform.