IPL 2023 is said to have engaged over 550 million viewers, and with 61% of IPL viewers watching the tournament on smartphones, mobile app marketers can tap on this opportunity to advertise and engage with the audience.
The nail-biting final match of the Indian Premier League (IPL) 2023 was a memorable end to the 16th edition of the IPL. This T20 cricket league is more than a game. It’s a visceral experience that transcends sport and brings all of India together, banding over their shared love of cricket whether in front of their TVs or through their smartphones.
IPL 2023 garnered 1.47 billion video views on its opening weekend, with the final match live viewership number coming in at 32 million on JioCinema. IPL 2023 is said to have engaged over 550 million viewers, and with 61% of IPL viewers watching the tournament on smartphones, mobile app marketers can tap on this opportunity to advertise and engage with the audience.
Mobile app sports streaming is growing year over year. Last year, a record-breaking 32 million users viewed the FIFA World Cup Final 2022 on JioCinema . In fact, India was one of the leading digital viewership regions for the FIFA World Cup 2022. Indian users prefer the convenience of consuming sports content on mobile apps, with session length rising to 19.11 minutes from 16.53 minutes during the first match of the IPL 2023.
Moreover, content availability on multiple OEM platforms such as Xiaomi, OnePlus, Oppo, Vivo, or HUAWEI has accelerated the growth of digital viewership. While mobile app marketers focus advertising on traditional app stores, OEM advertising is slowly changing the dynamics of the mobile app ecosystem.
