Barclays US Consumer Bank, a prominent co-branded credit card issuer and financial services partner in the United States, announced today that Team One will be its strategic and creative marketing agency of record. The statement follows the completion of a comprehensive and competitive analysis earlier this year to support the bank’s strategy and development aspirations in the US consumer market.
In the United States, the Barclays marketing leadership team will work with Team One on the overall strategy and execution of key marketing initiatives across its award-winning partnership credit card portfolio and Barclays-branded assets such as online savings accounts, personal loans, and Premier League sponsorship activations.
“We are excited to partner with Team One to help us accelerate growth for Barclays in the United States and elevate the experience customers have with us across all interactions and touchpoints,” said Lili Tomovich, Chief Marketing and Experience Officer, Barclays US Consumer Bank. “Following a competitive review with talented agencies and teams, we were impressed with Team One’s strategic and creative capabilities, their use of analytics and consumer insights to solve challenges, and a shared commitment to delivering world-class customer experiences.”
“Barclays is the bank we’ve always wanted to work with within the United States. And once we met the ambitious marketing team there, we knew we could play a role in their future success,” Team One’s CEO, Julie Michael, said. “Barclays asked us for a platform solution including comms mapping, CRM, digital and sponsorship marketing – connected via compelling brand strategy – to invite more customers into Barclays’ premium credit cards and banking experiences. We are eagerly answering that brief.”
Team One will begin working with Barclays immediately and its initial effort is scheduled to emerge in early 2023.
The Barclays agency review was managed by Joanne Davis Consulting in New York.
Source – Barclays
