The acquisition and placement of ad space are automated by utilizing programmatic media purchasing software for efficient and effective mobile application ad targeting. Getting the most out of programmatic media buying in terms of monetization optimizes ad revenues and helps advertisers earn a greater return on investment (ROI).
Start.io, a prominent software development kit (SDK) and monetization software, is collaborating with Nimbus, a header bidding platform for programmatic advertising purchasing, to do this. Every month, over 500,000 apps use Start.io’s SDK. The collaboration will provide mobile publishers and developers access to first-price auction bidders via Nimbus, allowing them to optimize income and create refined ad experiences.
Advertisers may improve their advertising ROI by avoiding paying for advertisements that are not viewed by users and only paying for ads that are seen by users. With its novel teamwork, Nimbus’ header bidding technology for programmatic media purchasing seeks to benefit both advertisers and publishers.
With their unique advantages in monetization and ad auctions, Start.io and Nimbus will give some of the most thorough reporting. Nimbus is a new, platform-independent ad platform that combines a competitive programmatic auction with detailed reporting. Start.io is a mobile marketing and audience platform that provides access to global first-party data for anticipating behaviors and spotting growth prospects through direct integration with over 500,000 monthly active applications. The two firms’ collaboration will increase inventory availability and integrate audience-based demand from Start.io with demand from Nimbus.
Advertisers can use real-time bidding (RTB) during advertising to bid on ad space in real-time via an auction process. Programmatic direct, on the other hand, will allow marketers to buy ad space from publishers in real-time, eliminating the need for an auction. This will improve the appearance of advertisements. This results in an advertising environment that benefits both publishers and advertisers.
“Partnering with Nimbus allows us to offer additional integration methods with publishers through the Nimbus in-app bidding solution. I’m excited to see the results this partnership will bring to both Start.io and Nimbus.” – Ravit Ross, Start.io CRO
“We are excited to partner with Start.io to offer publishers another premium and diverse demand partner. Start.io has a rich history within the app ecosystem, and we look forward to them bringing that experience to the Nimbus umbrella of demand partners.”
– Adam Gray, Sr. Director of Programmatic Growth, Nimbus
