SeaChange International, Inc., a leading provider of streaming platforms, video delivery, advertising, and the development of emerging free ad-supported streaming TV services (FAST), has launched the SeaChange XstreamTM platform, a cloud-based content monetization platform that assists content owners and OEMs in increasing advertising revenue on connected TVs (CTVs). S
eaChange will formally launch the Xstream platform on January 6th, with customer onboarding beginning in the first quarter of the new fiscal year.
Consumer demand for comprehensive content aggregation and discovery services on CTVs is growing as consumer preferences shift away from pay TV and toward streaming, and away from subscription services and toward advertising-funded TV and content offerings.
In response to this trend and to provide independent content access, CTVs are rapidly replacing televisions as the primary entertainment gateway for households.
To fully maximize this demand, SeaChange is launching the Xstream platform, which provides the complete set of capabilities to monetize CTV ad inventory for OEMs, content owners, and operating system providers, ranging from streaming enablement via content aggregation to targeted insertion of advertisements from multiple demand sources.
