MobileFuse, a leading digital advertising platform, has released a new mobile software development kit (SDK), mediation adapters, and a proprietary video player.
These tools are designed to reduce friction and allow mobile app publishers and mediation platforms to access MobileFuse’s premium inventory and increase revenue.
This will help mobile app publishers and mediation platforms because it will give them access to MobileFuse’s premium inventory and cut down on the costs of making their own tools.
The MobileFuse SDK has reportedly allowed publishing partners to double-fill rates and increase eCPMs by 20% or more. The SDK has duoBid, which lets advertisers run video ads in larger static banner inventory. It also has a proprietary video player with full VAST capabilities, support for rich media, lightweight technology, and support for the latest mobile technologies.
With the help of these tools, publishers and mediation platforms have been able to make a lot more money and make more money from what they make.
MobileFuse’s SDK, integrated through an AppLovin MAX Custom Adapter, has yielded immediate success for our app. The SDK is generating higher fill rates, eCPM, CTR, and five times more revenue on a similar amount of bid requests than our oRTB connection. The implementation process was easy, and their team was responsive and always willing to help along the way.
Amy Nicole Hernandez, CFO and VP of Business Operations at TextMe
The SDK is the only way to get the proprietary video player, and the mediation adapters make it easier to connect to leading mediation platforms. With the SDK, publishers can also take advantage of the duoBid video ad-serving platform.
MobileFuse is a leading in-app advertising and CTV platform. In a variety of verticals, the company serves leading brands, agencies, bidders, and app developers. MobileFuse empowers its clients by reaching highly curated and receptive audiences through innovative solutions that combine location-based in-app and CTV exchanges, moments-based targeting, patented location verification, custom creative, and data-driven insights. MobileFuse, which was founded in 2009, is headquartered in New York City and has offices throughout the United States. The company will be carbon-negative by 2022.