DanAds, an advertising technology platform, recently announced a partnership with McClatchy to provide email and programmatic offerings on the McClatchy Ad Manager platform. Advertisers can use the services and buy email and programmatic inventory through McClatchy’s marketplace.
With these new products, McClatchy provides advertisers with access to double opt-in email lists. They can create a user group and ensure that the selected users receive marketing notifications, increasing user engagement and target data accuracy. Furthermore, these emails remain in the user’s inbox until they are deleted, providing more opportunities for user engagement with the advertisement.
It also allows for the creation of a creative copy of any digital advertising solution by granting the client complete control over the email-based content, thereby improving advertising capabilities for small and medium-sized businesses.
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