The Chief Marketing Officer (CMO) of a company holds the pivotal responsibility of safeguarding the brand’s integrity and the trust cultivated among its customers. This role has witnessed significant transformations over time. In the current post-pandemic context,
marked by uncertainties surrounding inflation, interest rates, and potential recessions, the marketing landscape is undergoing profound shifts. Organizations are swiftly embracing a data-driven approach, necessitating new skill sets and strategic approaches. In order to maintain a competitive edge, the CMO must not only drive growth that outpaces the market but also prioritise customer-centricity, propel product innovation, and adeptly integrate emerging marketing channels to foster forward capabilities.
Recognizing this, IIM Lucknow has introduced its latest Chief Marketing Officer Programme. This program is designed to equip participants with the tools needed to drive transformative and sustainable marketing excellence. Through a blend of hands-on exercises, simulations, assignments, insightful sessions led by industry leaders, immersive online lectures conducted by esteemed faculty members, as well as an in-person campus experience, participants will receive a comprehensive learning journey.
