Marin Software recently announced its integration with Yahoo’s platform to improve ad campaign optimization and purchase for advertisers, providing Yahoo DSP campaigns within its MarinOne platform.
This integration will allow advertisers to measure, manage, and optimize channel campaigns in a single location. Yahoo’s demand-side platform (DSP) provides access to premium inventory from industry leaders, ad exchanges, and supply-side platforms (SSP), with Yahoo’s SSP authorizing advertisers for programmatic advertising. As a result, brands can learn what their customers want and reach out to them through their preferred devices and medium, such as mobile, desktop, digital platforms, out-of-home, connected TV, video, and immersive experiences.
CEO of Marin Software, Chris Lien, said, “We are excited to renew our partnership with Yahoo and continue providing our customers with best-in-class advertising solutions that enable them to reach their target audiences more efficiently and effectively than ever before.” He added, “Our goal is always to provide brands and their agencies with industry-leading technology to manage and optimize their digital marketing programs on a single platform and give them a competitive edge in today’s digital marketplace. Working closely with Yahoo, we will be able to jointly develop even more innovative products that deliver on this goal.”
