These days, brands are taking marketing and brand promotion to extreme levels, pushing boundaries like never before and sometimes it actually works. In a recent one, Maybelline, the makeup product and cosmetics brand, levelled up its marketing game by taking it to new heights.
What was the campaign?
We’re talking about Maybelline’s latest promotional campaign for its popular product, Lash Sensational Sky High Waterproof Mascara.
- Maybelline adorned the front-end of select Metro trains and buses with giant eyelashes, giving them a playful appearance.
- Additionally, various bus and metro stations have installed oversized mascara tube stands, adding to the overall eye-catching effect.
- As a result, whenever these vehicles pass through the mascara tube stands, it creates the illusion of them curling their “eyelashes”.
if you think that’s crazy and somewhat a genius marketing move, read further to see even more extreme levels of craziness that brands have engaged in to promote their products.
1. ‘Rocket Man’ jet pack delivers pizza to Glastonbury
What would you do if the pizza you ordered is actually delivered by a man who is flying in a jet pack flying suit, just like Iron Man? Sounds pretty crazy for a delivery, right?
But Dominos, the famous pizza brand, always likes to take things to another level, from getting robots to ‘driverless cars’ to deliver pizza.
2. Drone delivery for toothbrush?
Using drones for delivering food items and other goods has become an increasingly popular marketing move in recent times. This trend gained significant attention during the pandemic, when people-to-people contact was limited. It was actually Oral-B, who started delivering their Oral-B iO toothbrushes to the press and influencers. This innovative initiative spanned four days in August 2020, during which multiple deliveries were made across the UK, ensuring a contactless experience for the recipients.
3. The Face from Space
Apart from its chicken, KFC is also known for its over-the-top marketing campaigns. This particular one, however, was a little too over the top, given that it was done in 2006.
- While Google Earth promotions have become commonplace nowadays, it was pretty cool in 2006, when KFC decided to promote their new logo by imprinting it right in the middle of the Nevada desert.
- This larger-than-life logo was crafted using tens of thousands of colourful tiles and spanned an impressive area of 87,500 square feet!
