AI-powered digital advertising platform has recently released Dynamic Destination, an expansion to KERV TV. Audi of America (Audi) used its Dynamic Destination for an OTT ad campaign in collaboration with PHD Media, and both attracted a large number of viewers.
When users scan the QR code of the CTV/OTT ads, KERV’s Dynamic Destination connects advertisers to direct users from different places based on demographics such as location or time of day. Using KERV’s solution, both companies directed customers to the appropriate landing pages. It increased the likelihood of customer consideration and conversion by adding value to each QR scan or snap. They used KERV technology to transform a single video into personalized user experiences based on their location.
“Brands like Audi understand the importance of removing friction for users, especially in video,” said Jay Wolff, CRO of KERV Interactive. “We are thrilled to partner with the teams at Audi and Ph.D. Media to streamline, automate, and measure the way they connect with audiences through OTT in order to make an impact for both the brand and the consumer,” he added.
“We are always looking for innovative solutions that elevate the consumer experience,” said Kayleen Oblack, Media Manager at Audi of America. “Working with KERV and Ph.D. Media enabled us to quickly and efficiently localize our interactive OTT experiences and ensure consumers have a more personalized, relevant experience with the Audi brand,” she added.
About KERV Interactive
Headquartered in Austin, Texas, KERV Interactive, an advertising services provider, offers solutions for video advertising, interactive video, ad tech, marketing, online media, video marketing, and interactive technology.
It has been utilizing artificial intelligence and machine learning techniques for its patented interactive video platform since 2017. These techniques convert any video content into an interactive and trackable ad experience. It identifies individual objects in any video stream through their pixel edges. It recognizes the video’s depth, dimension, and things as natural eyes can perceive. As a result, it can convert every frame in the video scene into an immersive consumer experience.