Integral Ad Science (IAS), a global leader in digital media quality, announced the first-to-market agreement with Gadsme, a premium in-game advertising platform. Through the IAS Signal platform, IAS will be able to check Gadsme ad inventory internationally and give marketers third-party viewability and invalid traffic measurement (IVT).
As the global in-game advertising market continues to grow, we are excited to partner with Gadsme to further develop campaign measurability and performance in gaming environments,” said Tom Sharma, Chief Product Officer of IAS. “This partnership creates a new level of transparency for marketers and will ensure confidence that they are engaging real users and driving outcomes.”
Multiple device kinds and platforms provide difficulties when using a single tech suite for verification coverage, which is one of the obstacles that in-game settings have presented for verification measurement. This problem is addressed by IAS’s solution, which gives marketers the ability to confirm that impressions are genuine, confirm that their advertisements are reaching actual individuals, and obtain vital campaign analytics. All media quality metrics for in-game advertising are reported via the IAS Signal platform, and this includes campaigns for mobile and online surfing.
“This announcement further solidifies Gadsme as a transformative tech leader for the gaming ad industry specifically in 3D environments. Gadsme’s non-intrusive video, display, and audio ad formats enable publishers to monetize their games without interrupting a player’s experience. This is hugely advantageous to global brands and helps advertisers reach their target audience in a safe and ideal environment. Gadsme is proud to partner with IAS to deliver greater transparency for our inventory, and to help drive in-game advertising forward,” said Simon Spaull, Chief Revenue Officer & Co-Founder at Gadsme.
IAS is increasing its partnerships with gaming partners in order to give more transparency into advertising success. IAS will continue to address verification measurement throughout the larger in-game advertising ecosystem in order to offer advertisers coverage where it matters.
Source – Integral Ad Science (IAS)
