Marketers have long hoped for a breakthrough in technology—a game-changing AI intervention that would bring them closer to their target audience. ChatGPT and Google Bard, an OpenAI AI chatbot with generative language, will completely transform how you communicate with customers. Open AI’s offerings based on generative AI arrive at an ideal time in India as the country seamlessly adopts AI technology to make things better, and faster, and leave a digital footprint. Indians are making deeper inroads, embracing everything digital, and the adoption of open-source AI chatbots will only encourage this, particularly in rural India. Indians are using the latest digital and fintech applications in their financial and business transactions more than ever before.
Open AI deserves special mention for its novel functionality. Achieving a close-to-human conversation thanks to its natural language generation (NLG) model, it smoothens conversation with the end users by ebbing out the miscommunication and conveying the message seamlessly in context. Though its usage will be across industries and functions, we trust that the marketing function especially in banks will get a major collaborative boost like never before. Simply because they can connect to their customer better now via an AI-assisted conversational platform.
Marketers like us are especially excited and keen on adopting Open AI chatbots and other generative AI applications. Open AI’s interventions are expected to take assistive technology to a new level reducing application development time and bringing powerful capabilities to nontechnical users across functions.
