While sports sponsorships usually play the role of amplifying a brand’s name, image and value to millions of fans, Vista and Liverpool FC are using their tie-up to magnify the voices of small businesses.From barbershops to local cafes, the partnership between Vista, the brand behind printing company VistaPrint, and Premier League side Liverpool has seen the company hand over its billboards around Anfield to SMEs which wouldn’t otherwise have the marketing budget to run such campaigns.
While sports sponsorships usually play the role of amplifying a brand’s name, image and value to millions of fans, Vista and Liverpool FC are using their tie-up to magnify the voices of small businesses.
From barbershops to local cafes, the partnership between Vista, the brand behind printing company VistaPrint, and Premier League side Liverpool has seen the company hand over its billboards around Anfield to SMEs which wouldn’t otherwise have the marketing budget to run such campaigns.
