With the introduction of ‘Hersheyverse,’ Hershey India has entered the metaverse. To provide consumers with a pleasant and engaging branded experience around the holidays, the company will offer quests, discounts, interactions, enticing landscapes, and a unique wearable in Hersheyverse.
There will be non-player characters (NPC) in Hersheyverse who will assist users through the realm. All interactions will occur around a larger-than-life Hershey’s Kiss in the center of the area. There are retailers that represent other markets, such as India, and will emphasize the most popular Hershey’s items from that nation throughout the holidays. In addition, there will be tasks such as Holiday Quest, Social Quest, A Sweet Surprise, and A Flying Hershey’s Kiss. The user will eventually get prizes in the form of power-ups and an exclusive wearable through these adventures, which will involve diverse stories that will activate various features of the environment.
Geetika Mehta, Managing Director, Hershey India, commented on Hershey India’s foray into the metaverse “Hersheyverse is an experience of all of Hershey’s products in one digital space. As a digital forward brand, we at Hershey India want to familiarize our consumers with our products through the metaverse experience. We are looking forward to having Gen-Z users, especially creators and influencers on Hersheyverse, try a never felt before experience. Through this immersive digital environment, we want to build a next-generation space for consumers who want to connect with us.”
Source – Hershey’s India