At today’s Google Marketing Live, Google announced several new generative AI advancements for Google Ads, Performance Max, Product Studio, and Search Generative Experience (SGE) in Search Labs.
Google hopes to make it easier for advertisers and merchants to create customized product imagery, manage creative assets, improve ad relevancy, and scale campaigns.
Here are the new features and advancements announced at Google Marketing Live with case studies from Samsung, Vans, and Wheel the World.
Google Ads: Conversational Experience & Automatically Created Assets
Responding to concerns from advertisers about the complexity of initiating new campaigns, Google unveiled a new, user-friendly conversational interface within Google Ads.
Google Ads AI will analyze landing pages and ads, condensing the content to generate relevant keywords, headlines, descriptions, images, and other creative assets for Google Ads campaigns.
Automatically created assets (ACA) will use generative AI to improve ad relevancy by analyzing your landing pages and ads, and adapting Search ads to the context of user search queries.
By providing a more conversational approach to campaign creation, Google could introduce a digital assistant to advertisers offering Google AI ideas and advice.