Your Martech

    Subscribe to Updates

    Get the latest creative news from FooBar about art, design and business.

    What's Hot

    Smartly.io CEO Drives Company Momentum Towards The Next Generation of AdTech with The Smartly Digital Advertising Platform

    March 21, 2023

    GumGum Announces Industry’s First 100% Brand Safe Ad Exchange

    March 20, 2023

    Twitter launches new ‘Unskippable’ video marketing series

    March 17, 2023
    Facebook Twitter Instagram
    Your Martech
    • Marketing
    Your Martech
    Home»Marketing»Yahoo Takes Minority Stake in Ad Network Taboola
    Marketing

    Yahoo Takes Minority Stake in Ad Network Taboola

    yourmartechBy yourmartechNovember 29, 2022Updated:November 29, 2022No Comments2 Mins Read
    Facebook Twitter Pinterest LinkedIn Tumblr WhatsApp VKontakte Email
    Share
    Facebook Twitter LinkedIn Pinterest Email

    Yahoo is deepening its push into digital advertising, even as its competitors warn that the market is faltering. A man wears a blue plaid shirt and sunglasses as he walks with a coffee cup in hand.
    Jim Lanzone, the chief executive of Yahoo, said the deal with Taboola puts both companies in a good position for when the ad market revives.Credit…Brendan McDermid/Reuters

    The internet pioneer, which was taken private in a $5 billion deal last year, is taking a roughly 25 percent stake in Taboola, the company known for serving up attention-grabbing links on websites, the chief executives of the companies said in an interview. The deal is part of a 30-year exclusive advertising partnership that allows Yahoo to use Taboola’s technology to manage its sizable business in native advertising — ads that have the characteristics of traditional news and entertainment content.

    Shares of Taboola have fallen nearly 80 percent over the past year, amid broader doldrums in the public and advertising markets, giving it a market capitalization of $455 million. In January last year, when Taboola struck a deal to merge with a special purpose acquisition company, or SPAC, it was valued at $2.6 billion.

    Executives at companies like Meta and TikTok have warned that advertisers, skittish about the economy, have pulled back on their spending. But Jim Lanzone, the chief executive of Yahoo, said in an interview that the deal with Taboola puts both companies in a good position for when the ad market revives.

    Yahoo, a giant of the early internet, was eclipsed over the years by tech rivals like Alphabet’s Google and Meta’s Facebook. The company endured a messy power struggle and shaky leadership as it matured, leading to layoffs and shifts in strategy.

    The company was taken private by the investment firm Apollo Global Management in the hopes that new leadership and a respite from the public markets would give it a chance to grow. Yahoo says it has about 900 million monthly users of its properties, which include AOL, TechCrunch and Yahoo Sports, making it one of the largest destinations on the web.

    Taboola, founded in 2007, specializes in native advertising, operating an advertising network over thousands of well-known websites, including CNBC, NBC News and Insider.

    Share. Facebook Twitter Pinterest LinkedIn Tumblr WhatsApp Email
    Previous ArticleAsda, Primark, Twitter: Everything that matters this morning
    Next Article The Lexicon Institute of Media & Advertising Cadbury’s and Asda’s Christmas ads crowned most effective of 2022
    yourmartech
    • Website

    Related Posts

    Smartly.io CEO Drives Company Momentum Towards The Next Generation of AdTech with The Smartly Digital Advertising Platform

    March 21, 2023

    GumGum Announces Industry’s First 100% Brand Safe Ad Exchange

    March 20, 2023

    Twitter launches new ‘Unskippable’ video marketing series

    March 17, 2023

    How To Calculate The ROI Of SEO For Your Marketing Strategy

    March 16, 2023

    Leave A Reply Cancel Reply

    Our Picks
    Don't Miss
    Marketing

    Smartly.io CEO Drives Company Momentum Towards The Next Generation of AdTech with The Smartly Digital Advertising Platform

    By yourmartechMarch 21, 20230

    Smartly.io, one of the world’s largest SaaS digital advertising platforms, today announces significant company advancements,…

    GumGum Announces Industry’s First 100% Brand Safe Ad Exchange

    March 20, 2023

    Twitter launches new ‘Unskippable’ video marketing series

    March 17, 2023

    How To Calculate The ROI Of SEO For Your Marketing Strategy

    March 16, 2023
    About Us
    About Us

    We provide a wide range of customized, integrated B2B and B2C digital marketing services solutions that are ideal for your business.

    We're accepting new partnerships right now.

    Email Us: info@yourmartech.com
    Contact: +1-530-518-1420

    Our Brands
    • Your HRtech
    • Your Fintech
    • Your Revenue
    • Your Biotech
    • Your Infotech
    • Your POStech
    • Your Healthtech
    Subscribe Now
    Loading
    LinkedIn
    • Privacy Policy
    © 2022 Vigarbiz Inc. Designed by Vigarbiz Media

    Type above and press Enter to search. Press Esc to cancel.