There will be “zero representation” of crypto companies in the advertising lineup for this year’s Super Bowl championship game on Sunday, according to broadcaster Fox Sports.
Two crypto companies had commercials “booked and done” and two others were “on the 1-yard line,” Mark Evans, executive vice president of ad sales for Fox Sports, told the Associated Press. Following the collapse of crypto exchange FTX in November, however, the deals fell apart, he said.
Last year’s Super Bowl was so overrun with crypto ads, including from Coinbase, Crypto.com, and FTX, that it became known as the “Crypto Bowl.” Following a year of crypto price collapses and a wave of industry bankruptcies, plus layoffs rather than expanding the norm, this year’s event will see no such advertising.
The National Football League’s Super Bowl championship game is watched by roughly 100 million viewers worldwide each year, which makes it one of the most attractive commercial opportunities for companies. In 2022, crypto companies will spend a combined $54 million on Super Bowl ads, according to MediaRadar.