Author: yourmartech
Whether you’ve just secured some VC funding or finally achieved product-market fit, you’ll need to build a growth marketing team to really drive your startup’s next phase of growth. While walking to my Postmates office in San Francisco’s South of Market neighborhood one day, I learned that our company had raised a $300 million Series E round. Our growth marketing team changed dramatically after the infusion because we suddenly had a war chest to fuel our growth marketing efforts. I had the good fortune to be a part of a rapidly growing team that was eventually acquired and absorbed by Uber.…
Volta, a media company, has recently joined Ad Net Zero as a founding partner for the new Ad Net Zero USA chapter. This membership represents its goal of decarbonizing digital media through its digital out-of-home (DOOH) media network, assisting advertising leaders in driving sales with fewer carbon emissions. Volta leverages its media networks through Ad Net Zero’s “Action 5” plan to improve long-term consumer behavior. This plan includes reducing emissions from business operations, planning and purchasing media, creating advertisements, awarding prizes, and holding events. Ad Net Zero is an international organization that provides decarbonization solutions to the advertising industry while…
Unilever has confirmed its brand and marketing investment will grow again in 2023 after the FMCG giant ramped up spending by €500m (£442m) last year. More than 80% of Unilever’s 2022 marketing spend went directly into media. Media investment as a percentage of turnover increased in the beauty and well-being, personal care, and home care categories, despite high turnovers driven by price. Another major area of investment was in digital. The business has invested in 29 digital marketing, media, and e-commerce hubs, known as DMCs. These hubs are aligned with Unilever’s five business units, established last year. The DMCs comprise…
There will be “zero representation” of crypto companies in the advertising lineup for this year’s Super Bowl championship game on Sunday, according to broadcaster Fox Sports. Two crypto companies had commercials “booked and done” and two others were “on the 1-yard line,” Mark Evans, executive vice president of ad sales for Fox Sports, told the Associated Press. Following the collapse of crypto exchange FTX in November, however, the deals fell apart, he said. Last year’s Super Bowl was so overrun with crypto ads, including from Coinbase, Crypto.com, and FTX, that it became known as the “Crypto Bowl.” Following a year of crypto price…
DoubleVerify (DV), one of the prominent software platforms for digital media solutions, has recently detected a large-scale ad impression fraud scheme targeted to audio traffic inventory called “BeatSting.” Since DV’s Fraud Lab recognized the fraud family in 2019, it has stolen about 20 million dollars from advertisers, and the BeatSting platform has about one million dollars in revenue per month. BeatString has been a part of server-side ad insertion (SSAI) fraud schemes, targeting connected TV (CTV) inventory since 2019. The fraudsters first spoof residential IP addresses and audio applications and set up a fake SSAI server, making false audio ad…
Marin Software recently announced its integration with Yahoo’s platform to improve ad campaign optimization and purchase for advertisers, providing Yahoo DSP campaigns within its MarinOne platform. This integration will allow advertisers to measure, manage, and optimize channel campaigns in a single location. Yahoo’s demand-side platform (DSP) provides access to premium inventory from industry leaders, ad exchanges, and supply-side platforms (SSP), with Yahoo’s SSP authorizing advertisers for programmatic advertising. As a result, brands can learn what their customers want and reach out to them through their preferred devices and medium, such as mobile, desktop, digital platforms, out-of-home, connected TV, video, and…
, Viamedia, a major independent cross-media local advertising company, has announced significant growth in its managed services of inventory, operational execution, and advanced advertising to its clients with its robust full-stack advertising platform. It offers Multichannel Video Programming Distribution (MVPD) options for in-home sales, managing backend operations like technical integration, video encoding, sales automation, billing services, order management, financial reporting, and ad insertion, as well as increasing local, national, and political services’ sales with direct response. It saves costs and increases monetization on advertising solutions for cable, telecommunication, OTT, or premium video providers, reducing employee costs, ad sales complications, and…
Does a new year mean new content marketing best practices? Well, yes and no. Looking into the new year, there are new things to consider for your content marketing strategy, but many things haven’t changed. Content marketing is still one of the best ways to ensure your brand remains relevant and continues to drive your site’s organic traffic. Creating content has taken on many different forms, but there are still a lot of best practices you need to make sure you are implementing if you want it to be found. This article will review some best practices that content marketers…
Hivestack, the world’s leading independent programmatic digital out-of-home (DOOH) ad tech firm, has partnered with mc R&D GmbH, Germany’s largest passenger TV network provider (mcrud). Hivestack’s supply-side platform now allows the programmatic purchase of mcrud’s 5,800 displays on 2,000 public transportation vehicles (subway, bus, and streetcar) (SSP). With the integration of mcrud’s inventory, Hivestack will enable local and international advertisers, agencies, and omnichannel DSPs to create, activate, and assess programmatic DOOH campaigns across mcrud’s DOOH screens in two major German cities. mcrud, Germany’s largest passenger television provider, broadcasts high-quality programming on public transportation in Berlin and Munich. Every day, Berliner…
The Women’s Indian Premier League (WIPL) has become the second-largest franchise cricket league, only second to the IPL. It has left other leagues, such as Pakistan Super League, Australia’s Big Bash League, and the Caribbean Premier League behind after its inaugural bid for teams. In fact, the money paid by corporate groups for the five teams is higher than that paid during IPL 2008 auctions. How big is the women’s IPL? In total, corporates paid Rs 4670 crores to acquire rights to the teams for the next decade. The highest bid came from the Adani Group, which paid Rs 1289…