Author: yourmartech
In recent years, Apple’s presentations have started to feature a new type of messaging: without an Apple Watch, you might be mauled by a bear, drown inside a sinking car, get stuck in a trash compactor, or even succumb to hypothermia after falling through an icy lake. These disasters have always been averted by the presence of an Apple Watch. But this year, Apple’s messaging has started to change again: it’s not just the Apple Watch that can save you from possible death — but the iPhone, too. At Apple’s iPhone 15 showcase, the company opened with an ad that weaved together the lifesaving potential of…
Netflix Inc (NASDAQ:NFLX) is pleased with its rollout of paid sharing, said CFO Spence Neumann, speaking at the BofA 2023 Media, Communications & Entertainment Conference on Wednesday.Neumann told listeners that the company had over 100 million “borrowers” that were not paying for Netflix, but they had to address it to drive a “sustained flywheel of healthy revenue growth.”The company has seen a more muted cancel reaction as a result of the roll-out, as well as a better retention of its existing members. As a result, the streaming giant sees healthy characteristics going forward in terms of bringing on new paid…
Cadbury’s Kuch khaas hai advertisement is a perfect example of old wine in a new bottle. There was a time when brand stories were told in the form of interesting copies published in newspapers. This was replaced by video and now there is no dearth of either medium or media. With time, the art of story-telling has evolved and now stories are no longer created for just one platform or form of video, rather various renditions are made. Yet some would call it a lost art. “There are many lost arts. In today’s world, we don’t know what works anymore.…
The Advertising Council of India has invited entries from young professionals for the FastTrack immersive course in Kuala Lumpur. The Council will sponsor six professionals below the age of 35 and who have not more than 10 years of experience in the Marcom industry with an all-expenses paid trip to the course.Srinivasan SwamySrinivasan Swamy, Chairman, Asian Federation of Advertising Associations (AFAA) said, “Young Professionals can send their brief profile with passport number etc along with a note not exceeding 100 words on “How communication can be used as a force for good” by September 18th to afaaindia@gmail.com. The profiles would be reviewed, and…
In the era of emerging advanced technologies like AI, startups and businesses find it extremely beneficial to employ these new-age tools to optimise their processes, improve communication, and make their operations more efficient. Generative AI tool ChatGPT has been making waves by not just improving the lives of college students but also helping managers with their tasks and techies with coding. Here’s how you can use ChatGPT prompts for marketing. What are ChatGPT prompts? If you are fairly new to using this AI tech, here’s a quick definition for you. ChatGPT prompt is a textual instruction or phrase you give…
How Predictive AI may revolutionize business by enhancing marketing strategy and ROI In the digital age, predictive AI is a game-changer for marketing success. Artificial intelligence is used in predictive AI to evaluate data and forecast consumer behavior, preferences, and consequences. Marketers may improve their campaigns, target consumers, and boost conversions by employing predictive AI tools. Additionally, predictive artificial intelligence can assist marketers in producing individualized and pertinent offers, content, and suggestions for each client. Since it enables marketers to provide value and customer pleasure to their customers, predictive AI is the future of marketing. It’s wise to learn more about the advantages of AI…
You can’t build a reputation on what you are going to do.” Not my words, but Henry Ford’s. “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” So proclaimed Warren Buffett. Might India’s government fall victim to what marketing mavens call ‘myopia’ by throwing away the age-old reputation that India the brand has accumulated for a mere election, this being an issue which a Medici sample survey among 534 urban residents found to have no impact on voting intentions? Why do politicians want to fix things…
Artificial intelligence (AI) has been around for decades. I won’t bore you with its long history, summarized well in this article. It has even had a significant role in the marketing industry for many years (e.g., predictive analytics used in many advertising platforms). But what has recently caught storm is the use of generative AI in the creation of many marketing creatives. Largely because the technologies are more accessible and easier to use than ever before. I feel the industry is at the cusp of a major inflection point, and you better learn what is going on in this space, or…
Success in business is all about being proactive – being able to anticipate what will happen in the future, and then using this information to your advantage.And the key to doing this? Predictive AI.It might sound futuristic, but using predictive analytics in business is nothing new.Just ask Henry Ford, who used data science analysis in his business as far back as the late 19th century. This same practice continued to develop in the 1960s, thanks to the growing popularity of computers. Fast forward to 2022, when predictive AI recorded a market size of $12.49 billion, and it’s evident just how much of…
Spotify is pulling select advertising privileges for white noise podcasts — a type of ambient noise podcast that involves looping relaxing sounds like rain or static — in a bid to boost the audio streaming company’s annual profits. As reported by Bloomberg, Spotify outlined changes to its Ambassador Ads program (which pays creators to read ads promoting Spotify content) in an email to creators on Friday, noting that white noise podcasters will no longer be eligible to participate starting October 1st. Spotify will no longer spend its marketing budget to support white-noise podcasters through ambassador ads, Bloomberg reports. However, such creators can still…