Author: yourmartech

Artificial intelligence is no longer a fantasy. Artificial intelligence (AI) and technology have invaded practically every sector imaginable. Al is here to stay, for better or worse, and it’s only becoming smarter. From personalized recommendations to automated customer support, it has had a huge impact on people’s lives across the world. ChatGPT is the most recent AI technology to disrupt the tech business. A system based on Machine Learning (ML) that understands and responds to human requests. ChatGPT technology has great prospects and can have a significant impact on organizations and customer experience. Chat-based Al, when used properly, can improve…

a prominent independent provider of programmatic technology for digital out-of-home (DOOH) advertising, has joined forces with Winkel Media. Winkel Media is a Latin American company specializing in intelligent digital media and data analytics. They operate a network of over 5,000 prime retail store screens throughout Mexico, Peru, Colombia, and Ecuador. Through this partnership, Winkel Media’s advanced DOOH inventory, driven by data, will be integrated into Hivestack’s supply-side platform (SSP), enabling advertisers worldwide to launch campaigns through open exchange and private marketplace deals (PMP). Winkel Media’s DOOH screens use AI and data-driven strategies to provide effective and measurable advertising campaigns in…

DoubleVerify, announced a partnership with Samsung Ads Europe to offer a range of solutions to advertisers. The collaboration will enable advertisers to ensure the effectiveness of their video and CTV campaigns through DV Video Complete. This offering will be available to advertisers across Samsung’s 50 million Smart TVs throughout Europe. DV Video Complete is a comprehensive solution that enables advertisers to monitor and optimize their video campaigns. The solution offers a range of measurement and protection tools that help advertisers ensure that their ads are being seen by real people in a brand-appropriate environment, within the targeted geography, and across…

Please use the sharing tools found via the share button at the top or side of articles. Copying articles to share with others is a breach of FT.comT&Cs and Copyright Policy. Email licensing@ft.com to buy additional rights. Subscribers may share up to 10 or 20 articles per month using the gift article service. Meta’s efforts to overhaul its advertising technology in response to Apple’s privacy changes are leading to bumper results for brands, but there are also fears from marketers that they are being forced to relinquish too much control to the social media platform. The $440bn company has been…

DanAds, an advertising technology platform, recently announced a partnership with McClatchy to provide email and programmatic offerings on the McClatchy Ad Manager platform. Advertisers can use the services and buy email and programmatic inventory through McClatchy’s marketplace. With these new products, McClatchy provides advertisers with access to double opt-in email lists. They can create a user group and ensure that the selected users receive marketing notifications, increasing user engagement and target data accuracy. Furthermore, these emails remain in the user’s inbox until they are deleted, providing more opportunities for user engagement with the advertisement. It also allows for the creation…

Clinch, a creative advertising service provider, announced a certification with Samsung Ads, to offer a new automated data-driven personalization solution on the Samsung Ads platform. Through the partnership, it will provide personalized video and digital ads on a larger scale. It is a dynamic ad serving and DCO, or personalization, platform and the creator of Flight Control, the Omnichannel Campaign Activation Platform. The certification will help run and optimize dynamic and personalized programmatic campaigns for Samsung TV Plus and Audience Extension inventory suite of Samsung North America. In addition, it will provide connected TV, online video, display, and mobile advertising…

ChatGPT has all the signs of being a technological game-changer. But will ChatGPT take your job? A chatbot powered by machine learning and vast amounts of data, it interacts with users in an incredibly realistic way. But this OpenAI-created model does much more than just carry on virtual conversations. It can generate content like poems or term papers, debug code, answer queries, and more. This is an exciting development. But on a personal level, it’s more than a little worrying – particularly regarding its impact on job security. If technology reaches a level where it can perform your job as…

Marketers have long hoped for a breakthrough in technology—a game-changing AI intervention that would bring them closer to their target audience. ChatGPT and Google Bard, an OpenAI AI chatbot with generative language, will completely transform how you communicate with customers. Open AI’s offerings based on generative AI arrive at an ideal time in India as the country seamlessly adopts AI technology to make things better, and faster, and leave a digital footprint. Indians are making deeper inroads, embracing everything digital, and the adoption of open-source AI chatbots will only encourage this, particularly in rural India. Indians are using the latest…

Is Metaverse a revolution or evolution? Despite the difficulties that Digital Marketing is currently facing, Metaverse will play a big role. However, traditional marketing has mostly been displaced by the digital revolution. The trajectory of digital marketing will change due to the metaverse. The fusion of many virtual worlds and the internet results in the creation of the metaverse, a shared virtual environment. It is a theory that has received a great deal of attention lately, and many experts believe it will have a big impact on a variety of different industries, including digital marketing. But the bigger question is Metaverse a revolution or is it…

Twitter has officially become the first social media platform that allows cannabis marketing in the US. This move opens doors for USD 27.7 billion global cannabis industry as brands can now advertise cannabis products on Twitter in the United States. Meanwhile, other popular social media platforms such as Facebook, TikTok, and Instagram follow a “no cannabis advertising policy”. In the US, around 21 states have jumped on the bandwagon of allowing the sale of recreational cannabis. Twitter has put some guidelines in place to allow cannabis companies to feature ads on its platform. The Elon Musk-led social media company has said it will permit cannabis advertisement as long…