Author: yourmartech

Google has announced an expansion of its digital coaches program for SMBs, which provides online marketing advice and assistance, for free, to diverse small businesses across the US. The program aims to connect SMBs with approved digital coaches from their area, in order to help them navigate the various aspects of getting their business online and maximizing brand awareness. Originally launched in selected regions back in 2019, Google’s now expanding the program, with new coaches in Georgia, Iowa, Michigan, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina and Virginia. “Trained in partnership with Main Street America, these new coaches will work with businesses…

Google’s playbook provides privacy and measurement solutions for digital marketing. The playbook addresses consumer privacy expectations and impending regulations. It emphasizes building relationships with first-party data and using tools for accurate measurement. Google provided essential details about its privacy and measurement solutions in its digital marketing playbook. The digital marketing playbook is timely amidst the ongoing and ever-changing consumer privacy expectations and impending regulations such as the Montana TikTok ban and the AMERICA Act. In the 31-page guide, Google outlines need-to-know updates for advertisers that will affect how performance is measured and how to connect with consumers in a meaningful…

WPP, one of the world’s largest advertising groups, has teamed up with chipmaker Nvidia to use generative artificial intelligence in the production of advertising at scale for its clients. The new technology platform, which will be announced by Nvidia boss Jensen Huang in Taiwan on Monday, will allow WPP to use AI to create in minutes campaigns that would have previously taken weeks. The platform combines 3D imaging software that can be used to produce a fully accurate photo realistic image — of a car, for example — which can then be taken into a video or 2D advertising generated…

The Advertising Standards Council of India (ASCI) updated its guidelines for advertising educational institutions, programmes and platforms. As per ASCI, it has been undertaken with the aim of establishing a set of just and equitable principles for the education sector. As per the report, education has been among the top violative sectors for the past few years when it comes to advertising. In the Annual Complaints Report 2022–23, classical education ranked second among the top violative categories with 13.8% of total ads that did not adhere to ASCI’s guidelines. Meanwhile, the existing education guidelines of ASCI require educational entities to…

Seedtag, the leading global contextual advertising company, has launched a powerful new generative AI capability that gives brands and agencies the capacity to build tailored creative based on the context of the surrounding page-level content. Advertisers can now benefit from iterations of ads that better fit “where they live” online. One creative now has infinite opportunities – saving time and resources. Generative AI has been fully integrated into Liz, Seedtag’s contextual AI platform that provides Deep Learning, Computer Vision and Natural Language Processing capabilities. Liz fully understands the desired contexts for the client’s ad campaign and creates prompts to modify…

DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business outcomes, revealed new research that illuminates the streaming habits and impact of pharmaceutical advertising on adults over the age of 50. In partnership with Roku, Inc., DeepIntent shared the research at the company’s second annual Innovating with Intent event focused on the future of connected TV (CTV) in the pharmaceutical industry. Because people are more likely to be diagnosed with conditions as they age, older patients are naturally an important demographic for pharmaceutical advertisers. Surveying more than 3,000 U.S. adults across every age group, DeepIntent…

At today’s Google Marketing Live, Google announced several new generative AI advancements for Google Ads, Performance Max, Product Studio, and Search Generative Experience (SGE) in Search Labs. Google hopes to make it easier for advertisers and merchants to create customized product imagery, manage creative assets, improve ad relevancy, and scale campaigns. Here are the new features and advancements announced at Google Marketing Live with case studies from Samsung, Vans, and Wheel the World. Google Ads: Conversational Experience & Automatically Created Assets Responding to concerns from advertisers about the complexity of initiating new campaigns, Google unveiled a new, user-friendly conversational interface…

Bidease, a leading mobile AdTech company, has announced that Ross Barasch is joining it as Vice President of Innovation. In his new role, Ross Barasch will be responsible for leading company innovation projects, including developing new revenue streams, supporting M&A activities, and working with partners to optimize demand and improve performance. Ross Barasch brings over 15 years of experience leading teams in performance marketing, business development, account management, and strategic partnerships. Prior to joining Bidease, he advised several AdTech companies at various stages and was VP, Demand and strategic partnerships at Fyber. “I’m thrilled to join the incredible team at…

The need for online video editor tools has skyrocketed in the current digital environment. A potent tool for achieving these objectives, interactive video experiences let companies use an online video editor to produce engaging and memorable content. Businesses can encourage a sense of connection and personalisation by giving viewers the chance to participate actively in the material. Online video editing tools are essential for improving the interactive video experience, whether it be through interactive product demos that let viewers explore features or choose-your-own-adventure films that let them control the story. The use of video marketing has completely changed how companies…

The world of marketing is undergoing a paradigm shift with the rise of Web3 technologies. This decentralized internet model, characterized by blockchain-based platforms, decentralized applications (dApps) and a strong focus on user privacy, has paved the way for innovative marketing strategies that cater to an increasingly savvy audience. As an entrepreneur, staying on top of these trends is vital to remain competitive in the ever-changing digital landscape. In this article, we explore the most significant Web3 marketing trends in 2023 and provide insights on how you can leverage them to enhance your business’s online presence. I. Decentralization and the impact on marketing…