Author: yourmartech

Smartly.io, one of the world’s largest SaaS digital advertising platforms, today announces significant company advancements, stemming from months of strategic moves—including two acquisitions, a new platform release, and strategic hires to senior leadership—under the guidance and vision of industry veteran Laura Desmond. The company, which holds certified partnerships with media leaders Meta, TikTok, and Google, among others, brings dynamic integrations to the digital and social space, successfully “redefining social and creativity,” according to Nikhil Lai, Senior Analyst at Forrester. Desmond, the former Global CEO of Starcom Mediavest Group and senior executive of Publicis Groupe, has a seasoned track record for…

GumGum, a contextual first, global advertising platform, announced that starting immediately, all impressions running on GumGum’s ad exchange will now have enhanced brand safety protection through Verity™, GumGum’s proprietary and accredited contextual intelligence platform. Verity is already integrated and applied across GumGum’s PMPs and media business. With this upgrade, GumGum becomes the first 100% brand-safe exchange and is the only direct marketplace that incorporates brand safety on every impression. Advertisers typically add brand safety layers on their own through a pre-bid solution or their own safety filters. However, GumGum believes it is its responsibility to ensure supply-side safety by integrating…

Twitter has launched a new educational series named ‘Unskippable,’ consisting of eight parts focused on video marketing and creating video promotions that stand out on the Twitter feed. The series is part of Twitter’s free education platform called ‘Flight School,’ which offers insights into key advertising best practices on Twitter. Twitter’s creative team, which helps advertisers produce thousands of top-performing ads on the platform every year, has provided tips and advice in the series. With around 70% of Twitter’s top advertisers stopping or reducing their spending on Twitter, this may be a good time to test out Twitter ads and…

This post was sponsored by Semify. The opinions expressed in this article are the sponsor’s own. Have you ever wondered how beneficial SEO would be for your business, or how much of your budget you should invest in it? Do you sometimes worry your SEO efforts won’t bring in enough profit to justify the cost? 56% of small businesses still don’t use SEO or aren’t sure if it’s part of their marketing strategy. That means that 56% of small businesses are closing their doors to an evergreen, free traffic source. Chances are, your competition may not be kickstarting their online presence with SEO,…

AI-powered digital advertising platform has recently released Dynamic Destination, an expansion to KERV TV. Audi of America (Audi) used its Dynamic Destination for an OTT ad campaign in collaboration with PHD Media, and both attracted a large number of viewers. When users scan the QR code of the CTV/OTT ads, KERV’s Dynamic Destination connects advertisers to direct users from different places based on demographics such as location or time of day. Using KERV’s solution, both companies directed customers to the appropriate landing pages. It increased the likelihood of customer consideration and conversion by adding value to each QR scan or…

The biggest difference between Google Bard and ChatGPT is that, as of this writing, Bard knows about ChatGPT but ChatGPT is blissfully unaware of Bard. But I can play around with ChatGPT, while Google Bard is still out of reach for most of us. The Start of the ChatGPT vs Google Bard Battle Both ChatGPT and Google Bard are AI chatbots. The simplest version of this technology already exists on your smartphone – you type “Good,” and your phone predicts that the next word you might want to use is “morning.” ChatGPT was originally developed by OpenAI and then invested…

As AI technology progresses faster than people can absorb its implications, marketers are seeking to harness its content production capabilities to gaina competitive advantage. But free and low-cost generative AI tools used by consumers and agitators are escalating the potential hazards of fake content in social media. This makes it even more essential for brands to monitor content as part of efforts to maintain trust with customers. Adding to these challenges is the need to collect first-party data to deepen customer relationships and loyalty. To help you meet these challenges, this year’s marketing predictions by Gartner explore the rise of…

The U.S. Federal Trade Commission is expected to vote next week on whether to send demands for information about deceptive advertising to eight social media and video streaming companies, the agency said on Thursday. The agency did not say which social media companies would receive the demands but said that the information would be used to determine what steps they have taken to detect and remove deceptive advertising from their platforms. Some of the biggest social media companies are Facebook and its subsidiaries Instagram and WhatsApp. Top video streaming platforms include Alphabet’s YouTube and TikTok. The commissioners will also vote on issuing…

With the changing scenario in the advertising world, more and more agencies are now trying to keep women represented in all departments, especially the creative, strategy, and ideation wings which are largely dominated by men. And this has led to several fresh female creative minds putting forth their voices. On the occasion of Women’s Day, we interviewed some of the rising young creative women talents in the advertising industry, asking them about how they landed in the sector, how are they finding it and what is the one thing that they would change about the industry. How did you enter…

Global and national brands have been upended by changes brought on in omnichannel marketing as customers access search engines and social media sites that provide highly localized results. “Brands must ensure consistent localized marketing efforts while still appealing to the unique local audience, and marketers must find ways to consolidate workflows while optimizing local channels,” Afif Khoury, founder and CEO of Soci, told VentureBeat. To bolster this, the digital marketing software provider announced today that it has raised $120 million in its latest financing round. The funds will serve to advance use of AI and machine learning (ML), including ChatGPT natural language models along…