With the changing scenario in the advertising world, more and more agencies are now trying to keep women represented in all departments, especially the creative, strategy, and ideation wings which are largely dominated by men. And this has led to several fresh female creative minds putting forth their voices.
On the occasion of Women’s Day, we interviewed some of the rising young creative women talents in the advertising industry, asking them about how they landed in the sector, how are they finding it and what is the one thing that they would change about the industry.
How did you enter the industry?
I was exposed to art from a young age. I pursued mass communication. Right after my graduation, I started interning with Ogilvy. VMLY&R is my first job and I started working here in November 2021. I got shortlisted for last year’s young Lion’s India and that was the moment I realized that this field is for me.
One thing that you would want to change in the industry
Agencies should prioritize diversity and take more women’s voices. The more diverse a team is, the more nuances you’d be able to find, and that is where the best idea comes from. The second thing is that as a creative, you think when you take a break, your productivity will go down. But it is important to understand that if you do not take a break, there will come a time when you’ll have burnout. This is not something that inherently comes from the industry, it is a characteristic, you’ll find in many creatives that they will constantly be working even at points where they can afford a break.
