5G primarily means higher browsing speeds and low latency for customers. But for brands, the rollout paints a new creative landscape finds Urvi Malvania.
Adopting 5G could give creatives a freehand in building interactive content and immersive experiences. It could also lead to reinventing the entire customer journey, from lead generation to transactions and follow-up service. Cell phone users in India have a lot to look forward to in the coming months
improved consumer experience and content consumption, to name two things — thanks to the rollout of next-generation 5G telecom services that’s currently underway. While it is a given that the new avenues for advertising and customer outreach for brands.
Push for creativity
Advertising executives agree that 5G will provide a much-needed impetus to the creative landscape of brands. With digital advertising gaining traction in terms of media spends and client focus, the rollout of 5G is expected to spearhead innovation in customer-led communication.
“In one word, [the impact of 5G on advertising will be] transformative. We’re looking at the possibility of eliminating limitations that come with slow networks. To put it another way, 5G is a creative’s freehand to building interactive and immersive experiences that can be served
smoothly and swiftly across connected devices,” says Surbhi Arora, strategy director — North, DDB Mudra Group
