With the introduction of ChatGPT, one question in every marketer’s mind is how AI will transform the field of content marketing. Furthermore, AI will significantly change how content marketers create content. Here, we will examine how AI is changing the content creation and marketing landscape.
AI has been making inroads with its cutting-edge technology in all fields, from pharmaceuticals, entertainment, sports, research, aviation etc. But one field in which AI has made its headway in a brief span of time is content creation. The technology has matured so much that a reader may need help gauging which content is written by AI and which by humans. This article shows how marketers can leverage AI for content creation.
As marketers sit down to create their content strategy, a lot is on their plate, from researching topics to gathering facts and figures. Most times, marketers go into doing granular research regarding a particular topic. The content team also has to watch what the competitors are writing about. However, it is nearly impossible for the content team to keep track of all the happenings. But artificial intelligence (AI) can come to the rescue where it can do all the research, saving precious time for the content team. AI can also help the content team generate fresh ideas by generating relevant topics.
One of the other aspects of content creation is that marketers often need help with uniformity in their brand voice. This is where AI tools also help marketers as they help marketers create content with a similar brand voice. AI tools use machine learning and natural language processing (NLP) to analyze brand voice and create content accordingly. This leads to uniformity of messaging that the brands send out, which enables customers to recognize the brand easily.
See More: How to Use Generative AI in Marketing Effectively
While creating content, marketers try to reach a specific targeted audience. AI plays a vital role in creating tailor-made content that targets specific audiences. With the help of AI algorithms, marketers can track customer preferences and customer personas to understand their likings. This helps marketers create content that resonates with the audience and increases customer engagement.
Besides, AI can also be used to track the data about the number of visitors to your website. Here the content creator can do an in-depth analysis using this data about the number of visitors, their location, the duration they spend on the website and the kind of content they consume. Marketers can tweak their content according to the audience consumption pattern using these data points.
- Search Engine Optimization
According to a recent survey by LucidworksOpens a new window , 88% of respondents believe that AI plays a decisive role in SEO. As marketers struggle with getting their content ranked first in Google searches, AI is the perfect partner for those marketers, as AI tools can help marketers find relevant keywords to boost their article rankings in Google. Besides keyword research, AI can also predict SEO rankings for a specific targeted keyword. This can help content writers, and they can tweak their content to get better results.
Many marketers also face the challenge of gaining customers’ attention once they land on their website. AI can help marketers create unique page titles, which results in an increase in visitors to the website. There are many AI tools that can help generate these page titles in just one click. Besides that, AI can also take care of various aspects like meta description, image alt tags, and article backlinks. All ultimately will result in content being optimized fully per good SEO guidelines, directly affecting the article’s performance.
Many marketers also need help knowing where the article ranks in Google searches. When it comes to SERP ranking, however, manually finding it can be a time-consuming task. But AI and predictive analysis can make the job of marketers much simpler as it gives the search results in significantly less time, saving the marketer’s time.
- Tracking Performance
They say content marketing is a long-term strategy, and results are only seen after some time. As there is no simple formula to make the content viral, it can take months, weeks or years before the audience notices it. Creative teams can analyze content performance manually, but it takes up a lot of time. Further, with human intervention, there are chances of errors. The human eye may also miss the minutest of details.
Content audit tools with AI capabilities do the job faster and more accurately. AI tools can help identify poor-performing content and suggest why certain articles are not performing well. Audit tools steer teams in the right direction, enabling them to optimize content in ways that can improve performance.
There have been some concerns that Google would penalize AI-generated content. But Google’s recent update that AI-generated content is not against its search engine guidelines should encourage more marketers to use AI while creating content. In fact, AI’s collaboration with marketers is a must for immersive marketing. With AI leveraging technology like dynamic data analytics and predictive analytics to analyze new trends, keywords, and performance tracking, its combination with visionary marketers can be the winning formula marketers have been searching for for a long time.
How is your content marketing team leveraging AI? Share with us on FacebookOpens a new window , TwitterOpens a new window , and LinkedIn Opens a new window . We’d love to hear from you!